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burst campaign [1 record]

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Alphabetical list of terms

Record 1 2001-03-09

English

Subject field(s)
  • Advertising Techniques
CONT

Satour will be making an even bigger noise about its "burst" campaign on the evening of Saturday, March 11 when it hosts a specially themed African Evening - guaranteed to be full of excitement.

French

Domaine(s)
  • Techniques publicitaires
CONT

Pour les deux autres [fournisseurs], il faudrait qu'ils dépensent l'argent de leurs campagne de matraquage publicitaire dans la mise à niveau de leur infrastructure.

OBS

campagne de matraquage : il ne faut pas confondre ce terme avec «campagne de salissage». Une «campagne de matraquage» consiste à répéter souvent un message dans un court laps de temps tandis qu'une «campagne de salissage» a pour but de porter atteinte à la réputation de quelqu'un.

Spanish

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